Of all the gin joints

Ok, one more question, she asks, gesturing toward the paired wooden markers by the wharf.

Casablanca?!. When did “Rinderhafen, Texas” become Casablanca?!

Oh…funny story about that. Just around the time of the big real estate bubble the city counsel was convinced (due in large part to a sudden proliferation of vacation home development from here to Tivoli) that we were on the cusp of a resurgence of the great tourism boom of the leisure train days.

Sooooo….they put their heads together and decided it was time to reshape the image of this little patch of undiscovered paradise.

In fact, “paradise” was a contender in the race for a new identity. Also at play were Portwein and Portofino.

There was also rumblings about a “Gulf of Mexico Rivera.”

We almost came to fisticuffs at a couple of counsel meetings.

In the end Casablanca got the votes. And no one had any gumption left to object when the major’s wife got the contract for the renaming campaign and all the signage commissions that went with it.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s